What it is
Meta Business Suite: what it does and what it doesn't
Meta Business Suite is Meta's own free tool for managing Instagram and Facebook. It covers native publishing, a unified inbox for messages and comments, and basic per-page metrics — but every post still has to be created by you, from scratch.
In practice
What's included, and what's left out
What it does well
Unified comment and message inbox, free native scheduling, basic per-page metrics.
What is left out
No AI content generation, no formal client approval flow, no visual editorial calendar.
When it makes sense to use it directly
For whoever posts infrequently and does not need a structured approval flow before going live.
Where VitrinaFlow fits in
The same official API, with AI and approval on top
VitrinaFlow also publishes through Meta's official API — the difference is that the AI generates the content and organizes everything into a visual calendar, with approval over WhatsApp before it publishes.