Career
How to become a social media manager: where to start
Working in social media does not require a single set path — most professionals learn on the job, testing and adjusting. Still, a few starting points help you avoid getting lost early on.
Starting points
3 things that help more than an expensive course
No specific degree required
Most people learn on the job, through free courses and their own portfolio — the market values shown results.
Master one network well before trying all of them
Start with 1 or 2 networks you truly understand, expand later — trying to master everything at once dilutes the learning.
Learn to read the metrics, not just post nice things
Understanding what actually drives engagement is what separates results from just publishing content.
How VitrinaFlow helps
When clients start showing up, scale without getting stuck
Once you are already serving several clients at once, tools like VitrinaFlow help you scale without multiplying your own time: each client becomes a profile, with the AI generating daily content from each one's briefing.