Step by step
How to build an editorial calendar from scratch
Building an editorial calendar does not have to be complicated — you can put together a solid starting point in 4 simple steps, even with no special tool at all.
The steps
4 steps to get off zero
1. List your business's recurring themes
3 to 5 fixed themes (behind-the-scenes, tips, social proof, promotions) that rotate throughout the month.
2. Pick a frequency you can keep up
3 posts a week with consistency beats every day for 2 weeks and then vanishing.
3. Spread the themes across days
Distribute themes throughout the week or the month, avoiding the same type of post back to back.
4. Leave room for the unexpected
Holidays and flash promotions will always disrupt the plan — leave space for that.
How VitrinaFlow helps
The calendar, ready, no spreadsheet
VitrinaFlow builds that calendar automatically from your briefing — you never have to fill out any spreadsheet, the AI already distributes the themes and generates the content following the frequency you chose.