Comparison
VitrinaFlow vs Metricool: which one should you pick?
Metricool combines scheduling with a fairly complete analytics dashboard, including paid ads — but you're still the one creating the content. VitrinaFlow starts from a different place: it generates the caption and the image on its own, every day, straight from your briefing.
Side by side
What actually changes
| VitrinaFlow | Metricool | |
|---|---|---|
| AI content generation | Generates the caption and the image on its own, every day, from your briefing | No automatic content generation — the focus is scheduling and analyzing what you've already created |
| WhatsApp approval | Yes, in the default flow | No — post approval only on Advanced plans, inside the platform |
| Pricing model | Flat fee per network plus a post-volume package | By number of brands managed (tiers) |
| Supported networks | Instagram, Facebook and TikTok today; LinkedIn coming soon | Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube, Google Business Profile, Twitch |
Honestly
When Metricool might be the right call
If analytics and paid-campaign reporting are half of your job, Metricool delivers that with a lot more depth than VitrinaFlow does. The difference shows up on the creation side: on Metricool, you (or your team) still write and upload every post.